Home | How to use GA4 for SEO: A Basic Checklist 

How to use GA4 for SEO: A Basic Checklist 

By Moe Elmaleh

Published: October 10, 2023
Reading Time: 2 minutes
Google Analytics 4 dashboard set up with a checklist

In the world of digital opportunities, where every click carries potential and each data point conveys insights, there exists a tool that holds significant value: Google Analytics 4 (GA4).

GA4 is not just a tool, it is the lens through which you gain profound insights into your online presence, enabling you to shape strategies that resonate with your audience on a profound level.

No matter the industry you are in, from e-commerce empires to local service providers, Google Analytics 4 is the compass that guides your digital voyage. 

In a sense GA4 is the mechanism that uncovers the “why” behind user behavior, the catalyst that propels your online efforts from mere efforts to strategic triumphs.

But as with any powerful tool, setting up GA4 can seem like navigating uncharted waters. That is why we have shared this GA4 setup checklist to act as a comprehensive guide to ensure you do not miss a single step in the process. 

GA4 Concept 

So, what exactly is Google Analytics 4? GA4 is a Google Analytics reimagined, designed to bridge the gap between user privacy and insightful data collection. It offers a holistic view of user interactions across devices and platforms, allowing you to understand user journeys with clarity.

Our checklist takes you through each step of the GA4 setup, from creating a new property to configuring event tracking. By following this guide, you ensure that your GA4 implementation captures the data you need without overlooking crucial details.

Basic GA4 Checklist for SEO

  • Create GA4 Account
  • Put Correct Time Zone & Currency
  • Enable Enhanced Measurement
  • Link GA4 to Search Console
  • Data Retention: Set Up to 14 Months
  • Create GA4 Goals using Google Tag Manager
    • Phone Clicks
    • Email Clicks
    • Form Submissions
    • Any other type of event you want to track (click button, subscription, video watch time, etc)
  • Test it out with Debug in GA4 or Debug with Tag Assistant Beta

In a world where data shapes decisions and insights pave the way, GA4 is your trusted companion. It transforms raw numbers into actionable wisdom, propelling your business towards data-driven success. 

When you need a helping hand with Google Analytics 4 set up, our digital marketing agency is here for you! 

RevX Digital: A Dedicated Team That Can Handle GA4 

At RevX Digital, our expertise goes beyond traditional digital marketing. We are a digital marketing agency that understands the intricate complexities of modern analytics tools like Google Analytics 4. 

As your trusted SEO agency, we excel not only in setting up GA4 but also in meticulously tracking your data to monitor performance and uncover new opportunities. With our guidance, you can rest assured that your digital journey is in capable hands. Contact us today to learn more about our digital marketing agency and how we can support your business! 

Moe Elmaleh

Moe Elmaleh is a seasoned digital marketer and entrepreneur, best known as the founder of RevX Digital. With over a decade of experience in the industry, Moe has helped numerous businesses achieve their online goals by delivering innovative and effective digital marketing solutions. His vision is to empower 500 businesses to reach their full potential online while creating a supportive environment for his team’s personal growth. Moe is well-versed in SEO and Google Ads campaigns and has worked on large budgets for recognizable brands. His dedication to his craft and his passion for helping businesses succeed make him a respected leader in the digital marketing industry.

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