In order to succeed, every business aims to reach as many customers as possible. This is why digital marketing has become an imperative investment for businesses of all sizes: it’s an easier, more cost-effective way to put your products and services out there. After all, everyone looks for what they need on the internet.
One of the most popular tools for digital marketing is Google Ads, which allows businesses to display their ads on Google search results, the most powerful search engine. However, it’s important to note that certain industries face restrictions when running Google Ads. In this article, we will explore 6 industries that can’t run Google Ads.
6 Industries That Should Consider Other Types Of Digital Marketing
Live Event Ticket Sales
Google prohibits the promotion of tickets for certain types of events, such as concerts and sporting events. This restriction aims to prevent unauthorised resale, ensure fair access to tickets, and protect people from scams.
Certain local services like locksmiths and garage door repair companies have faced issues with fraudulent practices in the past. To protect users, Google has implemented stricter regulations for these industries in Canada and the United States. Businesses who want to run Google Ads and belong to this industry must apply for advanced verification.
Businesses that involve soliciting funds or investments aren’t allowed to run Google Ads due to the potential for scams or fraudulent schemes. Google has specific policies in place to prevent misleading or deceptive practices. However, charitable organisations and political campaigns are exempt from this as long as they comply with Google’s regulations.
Bail Bond Services
Similar to funding solicitation, the bail bond industry has faced scrutiny due to unethical practices. Google aims to protect users from potential harm and fraud by disallowing these types of ads. Some of the bail bond services that fall under this category include immigration bail services, bail bondsmen, detention bail services, bounty hunters, among others.
Third-Party Technical Support
Scams and fraudulent activities in the industry have led to this restriction. Any third party trying to advertise troubleshooting, virus removal, or other types of technical support isn’t allowed to use Google Ads to promote said service.
All Call Directory or Forwarding Services
Call directory of forwarding services include calling a phone number to obtain another phone number and connect them to a service. Google restricts ads to these types of services to prevent potential abuse or misuse so users can trust the information provided.
Don’t Know What To Do Next? We Can Assess You!
If your business belongs to one of these restricted industries, it doesn’t mean you can’t succeed in the digital world. You can explore other alternatives, such as SEO and social media advertising, to reach your target audience effectively. However, we know it’s no easy task to determine which option would suit you best.
If you’re unsure about the best digital marketing approach for your business, you should consider getting expert advice. At RevX Digital, a digital marketing agency in Toronto, we specialise in crafting customised digital marketing strategies. Our team of professionals will help you navigate the restrictions and identify the most suitable marketing channels to promote your business.
Are you ready? Let’s grow your business together!