If you are a business owner that owns a website then you have probably already heard of, or are currently using SEO as part of your marketing efforts. But in case the concept is new to you, allow us to explain in more detail.
SEO, stands for search engine optimization, and it refers to the practice of improving a website’s visibility and ranking on search engines in order to get more qualified traffic to your website. Digital marketing agencies can help businesses improve credibility and reputation, increase their online presence, and attract that high-quality traffic they need. All of it through the use of proven SEO strategies and techniques.
However like most other digital marketing techniques, there are some trustful SEO practices and some harmful ones that as a business owner you should be aware of to avoid being victim of scam or fraud. After reading this blog post, you’ll understand what White Hat SEO is and how it differs from Black Hat SEO, and that’s how you’ll easily figure out if your marketing team or the SEO Expert you hire is doing a good job.
White Hat SEO: What It is and Its Benefits
White Hat SEO refers to ethical and legitimate SEO tactics used to improve a website’s ranking and performance, such as creating quality content, optimising on-page elements, and building high-quality backlinks. All of it always keeping in mind that must have the user as the top priority, not the search engine. These practices can help improve a website’s visibility, credibility, and even user experience in the long term which will reflect in much better results for your business. Every credible SEO agency will use these tactics when offering SEO services. Here are some of the benefits of white hat SEO:
- It is ethical and legitimate which means your website will be safe from any penalty from search engines.
- It improves a website’s visibility, credibility and user experience.
- It strengthen your marketing strategy to reach your audience.
- It is focused on enhancing a website’ traffic in quality and quantity.
- Overtime it will attract a steady number of qualified monthly leads.
- It builds trust and authority with users, therefore it also helps with your reputation from a search engine perspective.
Black Hat SEO: What It is and Why You Should NOT invest your money on it.
Black Hat SEO refers to unethical or manipulative tactics used to improve a website’s search engine ranking, such as keyword stuffing, cloaking, low quality content, link schemes and ignoring UX needs. These practices can lead to penalties from search engines, damage to a website’s reputation, and a poor user experience for visitors. Here are some specific reasons why you should steer clear of cheap SEO services because they probably use Black Hat SEO tactics:
- It is unethical and manipulative.
- It violates search engine guidelines and can result in penalties like banning your website from appearing on search results.
- It can damage severally a website’s reputation and credibility.
- It provides a poor user experience for website visitors which means your visitors are not gonna become a lead. Therefore your business won’t grow.
- It is focused on altering numbers to make it seems like your site has a huge amount of traffic but all of it is fake or non-qualified traffic.
- It can result in lower rankings.
Black Hat SEO may seem like a good and cheap way to improve your online rankings, but the consequences are not worth the risk. The best way to grow your online presence is to do it the correct, fair way, which will render more fruitful results in the future.
Why do we want to help your business grow?
In the marketing world there are many unethical, selfish companies and individuals that call themselves “experts” but they don’t really want to help your business. They usually look for businesses with poor SEO knowledge, low budget and that do not ask too many questions.
At RevX Digital, we are proud to offer honest, ethical, results driven White Hat SEO services to businesses both large and small. We are not scared of questions or doubts from our clients. Having questions is ok! Our team is willing to help with any questions you may have and will gladly explain it to you in a way that is easy to grasp and rely on.
Our goal is to become the ally you can trust to help you accomplish your own marketing goals.
As an SEO agency that holds true to their values of transparency, innovation, and the elevation of businesses, we work diligently to strategize our SEO efforts based on your goals, producing sustainable results to skyrocket your business and online presence simultaneously.
Let’s connect today to learn more about White Hat SEO for your business.